Ro’Ya 2014

Ro’Ya 2014

 
       
       

Executive Summary Ro’Ya

Ro’Ya 2014 was a huge success. It began as a collaboration between DBWC and MasterCard in January 2014.
It built on the efforts of both organizations to mobilize and encourage women to participate in the economic sector by realizing their entrepreneurial ventures.

The winners of the Ro’Ya initiative were announced during a Gala event held at the Waldorf Astoria, Palm Jumeirah on November 18th 2014.

During the event, three shortlisted finalists presented their ideas to a panel of judges for their chance to win the top prize of USD 50,000 to be used towards the business. Nadia Wehbe emerged as the eventual winner for Baby Arabia – a business that aims to address Dubai’s multi-cultural society to offer creative language programs that encourages learning from a young age of eight months to six years.

       
       

Winners

Nadia Wehbe

Nadia Wehbe

Background

A versatile and globally minded individual who has over her professional years worked in a
variety of fields such as Hospitality, Oil & Gas, Interior Design and Language School with a focus on communications & business development.  Her role as mother has led her to be an entrepreneur, creating Baby Arabia – Encouraging languages through play.

Business Name and Category

Baby Arabia – Encouraging Languages Through Play – Edutainment- (Education & Entertainment)

What does the business address

Baby Arabia offers parents, children and nurseries a social support network that encourages the learning of Arabic & French in a very relaxed, fun yet progressive environment.  The community themselves are drivers in their request of new languages, and we are trying to cater to the needs of our parents as we also grow the company.

Business Idea

To address Dubai’s multi-cultural society offering creative language programs that encourages learning from a young age 8 months-6 years, primary languages being offered are Arabic and French, in the future adding more languages and developing an Emirati Mother &Toddler program (Emirati dialect/ culture/ stories) for the Emirati community. The program will be offered as, 1) Mother & Toddler Program, 2) Nurseries 3) after school programs for kids.  The program is for both native & non-native speakers, through music, games, stories and art.  To make Baby Arabia a Franchise Company.

Isabelle Millasseau

Isabelle Millasseau

Background

For 3 years, I have been running a perfumery in the South of France. Since I was 14, I have
been traveling around the world seeing its different culture as a flight attendant. I invented Footup 2 years ago and am now the Founder and General Manager of Footup International FZE as well as the mother of 2 boys.

Business Name and Category

FOOTUP – BABY CARE REQUISITE/ CAR ACCESSORY

What does the business address

Footup is about travel comfort and safety for families travelling by car with children. Footup is a unique and innovative answer to our children well-being and comfort during car travels.

Business Idea

Footup is an innovative car seat accessory that revolutionizes kid’ comfort. Kids can now
adopt a natural and stress free sitting position and enjoy the ride. Footup avoids leg numbness and smooth’s blood pressure. Footup is crash test approved and awarded at the European Inventor’s contest with a special award from the Medicine Society of France.

Alexis Martin

Alexis Martin

Background

Alexis is a mother of four with a master’s degree in International Economics from Johns Hopkins
School of Advanced International Studies. She has 10 years experience teaching journalism and business to independent radio and television stations around the world. Healthy eating for children is now her passion.

Business Name and Category

Petit Gourmet – Family and Catering

What does the business address

Parents want to feed their babies the freshest and best food possible but currently only pre-packaged baby food exists in the market. Store bought foods don’t taste good, have added preservatives and cause babies to become picky eaters.

Business Idea

Making and delivering healthy, delicious, organic baby and toddler food to busy parents with regional recipes and seasonal ingredients.

Judges

Bassam Falah
Bassam Falah
Maria Rousan
Maria Rousan
Eyad Al-Kourdi
Eyad Al-Kourdi
Khawla Lootah
Khawla Lootah
Abdulrahman Addas
Abdulrahman Addas

Partners and sponsors

dbwc-logo
mastercard-logo
Inovest me logo
black-iris-logo2
Anfasic Dokhoon
CCM CONSULTANCY
Yoko Media Production
Creative Zone
EW
LEE Chocolate
Manchester
Nestle
Polar Bear